Marketing 101 for Manufacturing

As we continue to work towards our “new normal,” xTuple is taking wider and broader steps towards helping our customers keep the supply chain moving.

The manufacturing industry emerges from the COVID-19 pandemic, streamlining operations will be more vital than ever. As part of our commitment to Customer Success, we want to put the arsenal of our knowledge at your disposal.

Given the current climate, preserving capital and maximizing efficiency has never been more important. We hope you'll join this webinar to gain valuable insight into the financing process with some tips on avoiding pitfalls and leveraging xTuple. If you’re seeking investment or traditional financing through banks, your accounting and reporting must be accurate to the penny, part and product – for your entire operation.

Branding: Key Elements of a B2B Strategy
Business Development: Reaching New Customers
The Importance of Data & Leveraging ERP

Takeaway: MFG MKT 101

Sarah leads the team consisting of support and professional services, dedicated to providing a stellar customer experience from on-boarding and training through day-to-day use to managing business growth. She's an enthusiastic and driven professional with a passion for people, knowledge, leadership, collaboration, and results. Sarah has a proven successful track record in bringing teams together to facilitate an excellent customer experience, demonstrated ability to build customer relationships; develop and implement effective go-to-market strategies; identify client growth opportunities; and deliver top-notch customer service, process improvement, product training and education. Sarah holds a M.A. in English Language and Literature from the California State University in Fullerton and a M.A. in Professional Writing from Old Dominion University. She’s working on her M.B.A. at the College of William and Mary.

A marketing strategist with more than 20 years working with startups, small and mid-size companies, Elsa has spent the past 15 years working in technology, SaaS and manufacturing in the public and private sector. Experienced in the range of product delivery channels - B2B, B2C and B2B2C, she has implemented demand and lead generation strategies to achieve consistent growth and drive annual sales of more than $140 MM. Elsa has successfully introduced new products and services through Strategic Partnerships with leading technology companies, including Fortune 500, and into Big Box retail throughout North America. Her business planning strategies have helped companies achieve synergistic acquisition and help secure more than $150 MM growth capital for technology, biomedical and CPG startups and growth companies. Experienced in the international arena, Elsa has lived and worked throughout Latin America and managed projects on-location in Eastern Europe and Asia. Elsa holds a B.A. degree in Communication and M.B.A. from Arizona State University and the University of Arizona, respectively.

Elsa joined xTuple to lead marketing and support sales and customer experience. Years in manufacturing, retail and eCommerce give her an in-depth understanding of the need for solutions designed to address the unique challenges of resource planning across the supply chain.

A 25+ year technology veteran, Wally has spent more than 20-years in ERP working with manufacturers. A true subject matter expert, he possesses an in-depth understanding of the challenges faced by manufacturers of every size and complexity. More than two decades working across industries to ensure clients have the solutions they need to impact their processes and performance, Wally is uniquely qualified to quickly and effectively address the primary areas of “pain” faced by manufacturers when they are considering, evaluating and implementing an ERP system.

Marketing 101 for Manufacturing

LIVE WEBINAR | Tuesday, September 29 | 2:30 PM EST

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