Management Team

Ned Lilly at xTuple Twitter LinkdIn

Ned Lilly, President and CEO

In October 2001, Ned co-founded xTuple, originally called OpenMFG, with the aim of bringing the worlds of open source and enterprise resource planning (ERP) together to solve the unmet needs of small- to mid-sized manufacturers. In 1999, he was a co-founder of Great Bridge, an early business built around the PostgreSQL open source database. PostgreSQL is the core technology for xTuple today. Great Bridge was incubated inside Landmark Communications, a mid-sized media company where Ned directed corporate venture investments, mergers and acquisitions (M&A) and startup activity. Prior to Landmark, Ned worked for a regional technology group in Washington D.C. and had a brief first career in political media – television, radio and a non-partisan news wire. He holds a B.A. from the University of Virginia and an M.A. from George Washington University.

 

John Rogelstad at xTuple

John Rogelstad, Vice President Software Development

John's career has been focused on manufacturing operations and technology. Early in his career, he worked as a quality manager and production planner, and moved into ERP implementation consulting with the Visual Manufacturing product (since acquired by Infor). He later led as the IT manager at Mintel Communications, then took on the same position at the Marena Group where he ultimately transitioned to director of operations. In this role he implemented Theory of Constraints, Lean and Quick Response concepts on the plant floor using xTuple ERP software – and designed xTuple's Constraint Management system) – before he finally moved to Virginia to lead new product development at xTuple. John was promoted to vice president of software development at xTuple in 2012 due to his significant contribution to the company, leading the effort to re-architect the xTuple application for the cloud. He holds a B.A. from the University of Puget Sound.

 

Missy Schmidt at xTuple Twitter LinkdIn Facebook

Missy Schmidt, Vice President Marketing

Missy is responsible for all outbound communications from xTuple, including marketing campaigns, websites, social media and channel partnerships. She is heavily tied into the economic development, startup and entrepreneurial communities – both locally in southeastern Virginia and nationally. She is a member of the Hampton Roads chapters of various professional development organizations: the Public Relations Society of America, the American Advertising Federation and American Marketing Association. Prior to xTuple in early 2012, Missy was vice president of strategic communication and marketing for the Hampton Roads Partnership, a public private corporation working to improve the region's economy. Missy holds a B.S. from James Madison University. She and her husband Bert, president and CEO of WHRO Public Media for Hampton Roads, reside in the “innovation corridor” of downtown Norfolk.

 

Wally Tonra at xTuple Twitter LinkdIn

Wally Tonra, Vice President Sales

Wally has been with xTuple since 2004 and in ERP sales for almost 20 years. After all that time selling vendor-centric, proprietary enterprise software, moving to an open source, Mac-friendly ERP package was a natural evolution. Prior to xTuple, Wally spent 10 years at JD Edwards, which was eventually acquired by Peoplesoft, in various sales and sales management positions. He made the move to xTuple before Oracle took over both Peoplesoft and the former JDE. Prior to JD Edwards, Wally held sales positions at ERP software company Daly.commerce (formerly Daly and Wolcott), hardware supplier XL/Datacomp and storage vendor EMC. Wally holds a B.S. from Boston College, where the Mac fanaticism all began.

 

Pierce Tyler at xTuple

Pierce Tyler, Vice President Knowledge Management

Pierce is a founding member of xTuple and, since 2001, has been responsible for the day-to-day technical support of xTuple’s global community of customers and implementation partners. In addition, he also manages the teams for product documentation, distance learning, quality assurance, and information technology. He was previously a manager for knowledge management at Great Bridge, a commercial open source company serving the PostgreSQL community. For many years he taught digital literacy and college English at Old Dominion University and the University of Maryland. He also worked as a beat reporter for various newspapers. He holds a B.A. from Wesleyan University and an M.F.A. in English from the University of Maryland, College Park.

 

Mike Atherton at xTuple

Mike Atherton, Director of Product Training

Mike has delivered project management, implementation and training services to xTuple clients since the earliest days of the company. These clients span a wide range of industries around the world. Prior to xTuple, Mike was a Senior ERP Consultant for Computer Associates International, an expert on multiple CA products, notably the Baan Triton/MK product acquired first by SSA, then Infor. He has served as adjunct faculty for The George Washington University and Marymount University and currently guest lectures on project management and systems thinking in The Graduate School's Center for Leadership and Management. He holds a B.B.A from the College of William and Mary and an M.B.A. from the George Washington University. He is also the voice of many of the xTuple Demo Videos.

 

Steve Hackbarth at xTuple Twitter LinkdIn

Steve Hackbarth, Director of Software Development

Steve manages the development team at xTuple, which spans four continents and never sleeps while there's high-quality code still to be written. His professional passions include JavaScript, open-source software, agile development, standing desks, and code that tests, documents, and deploys itself. Before working at xTuple, Steve founded Speak Logistics, a tech startup borne out of his experience in the transportation industry, which introduced the user-friendly and modern sensibilities of the consumer internet into the enterprise space. Steve holds a B.A. from Harvard University in Computer Science and an M.B.A. from the College of William and Mary.

 

Danielle Kerner at xTupleTwitter LinkdIn

Danielle Kerner, Director of Partner Channel Development

With xTuple since 2009, Danielle has managed the growth and development of xTuple's Partner channel expanding the overall reach into more than a dozen countries across six continents. Danielle is responsible for the cultivation of Partner relationships and the development of new markets around the world. Danielle provides sales and technical support to the growing global community of xTuple Partners. She works directly with the xTuple Marketing Department to secure best-in-class services for xTuple Partners. Prior to xTuple, Danielle held several leadership positions at Dominion Enterprises where she directed the development of their web-based businesses. She holds a B.A. in Historic Studies from Virginia Wesleyan College and worked as an archaeologist for the James River Institute for Archaeology.

 

Rick Murchake at xTuple

Rick Murchake, Director of Special Projects

Rick joined xTuple in April of 2013 after many years of innovation at Dominion Enterprises, an international marketing services company connecting buyers and sellers in numerous industries, including real estate, apartments, specialty vehicles, employment, automotive and travel. There he focused on new initiatives to help customers better leverage marketing and operating efficiencies through the effective use of Internet technology. His initial focus at xTuple is to help original equipment manufacturers (OEMs) and other large enterprises dramatically improve their operational effectiveness by connecting them seamlessly with their network of distributors and retailers. He has a B.A. from the University of Maryland, College Park.

 

BC Wilson at xTuple Twitter LinkdIn

BC Wilson, Director of Cloud Services

With the explosive movement of cloud strategies, BC was promoted to director of cloud services in 2014. Previously, he oversaw operations and hiring of managers for critical lines of business for the Product Management Group, driving return on investment (ROI) for all xTuple products and managed ongoing engineering and development of the xTuple Classic GUI product, including all customer-sponsored enhancements, as well as the xTuple Web Portal product. Prior to xTuple, BC was a senior product manager for Trader Electronic Media, where he directed the development of websites for the classified advertising market. He has also worked as a partner in a web design agency, and a content producer for the Road Runner and Starband broadband service providers. BC began his career as a writer and editor for the Ziff Davis computer magazines. He holds a B.A. in Theology from Georgetown University, and an M.F.A. in Creative Writing from Old Dominion University. In 2012, BC began a two-year appointment as a commissioner of Bicycle and Pedestrian Trails in Norfolk, Virginia.