Your Leadership Team

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Ned Lilly

Chief Executive Officer

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Matt Peterson

Chief Operating Officer

Ciara Rogers

Ciara Rogers

Vice President of Product

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Elsa Guerrero

Vice President of Marketing

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Sarah Spangler

Vice President of Customer Success

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Wally Tonra

Vice President of Sales

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Ned Lilly

CEO

In October 2001, Ned co-founded xTuple, originally called OpenMFG, with the aim of bringing the worlds of open platform software and enterprise resource planning (ERP) together to solve the unmet needs of small to mid-sized manufacturers. In 1999, he was a co-founder of Great Bridge, an early business built around the PostgreSQL database which is also the core technology for xTuple today. Great Bridge was incubated inside Landmark Communications, a mid-sized media company where Ned directed corporate venture investments, mergers and acquisitions (M&A) and startup activity. Prior to Landmark, Ned worked for a regional technology group in Washington D.C. and had a brief first career in political media — television, radio and a non-partisan news wire. He holds a B.A. from the University of Virginia and an M.A. from George Washington University. 

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Matt Peterson

COO

Matt is a software tech executive with 20-plus years of both leading and advising startup and growth stage SaaS companies consistently to double & triple digit revenue growth. Extensive experience in recruiting talented leaders and building teams in sales, marketing, finance, operations, IT, customer experience, product development, and BI dashboard analytics. Experienced in converting company revenue engine from perpetual license to SaaS MRR and ARR. Experienced in raising investment capital. Most recently led a software company that has been named an Inc. Magazine’s “5,000 Fastest Growing Private Companies in America” for 3 straight years and Mountain West Capital Network’s (MWCN) “Utah 100” for the fastest growing companies in Utah for 3 straight years. Interviews have appeared in publications such as, Forbes, Entrepreneur, eWeek, Huffington Post, CFO Magazine, and Fox Business. He graduated from the University of Utah - David Eccles School of Business with a B.S. in Business Management & Finance.

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Ciara Rogers

Vice President of Product

Ciara has a passion for quality software that's efficient for all users and works to ensure continuous improvement of all xTuple products. She meets with customers to gather requirements relating to feature requests or bugs and writes comprehensive specification documentation for the development team. Ciara also works closely with the Sales and Marketing team to identify business trends for future product development. Ciara monitors the constantly evolving needs of customers today and tomorrow. Her goal is to work closely with customers to prevent headaches and reduce pain-points in manufacturing and/or distribution workflow. Ciara graduated from Towson University with a B.S. in Psychology, Sociology, Anthropology, and Criminal Justice and earned her M.A. in Applied Sociology from the University of Maryland Baltimore County.

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Elsa Guerrero

Vice President of Marketing

A marketing strategist with more than 20 years working with startups, small and mid-size companies, Elsa has spent the past 15 years working in technology, SaaS and manufacturing in the public and private sector. Experienced in the range of product delivery channels - B2B, B2C and B2B2C, she has implemented demand and lead generation strategies to achieve consistent growth and drive annual sales of more than $140 MM. Elsa has successfully introduced new products and services through Strategic Partnerships with leading technology companies, including Fortune 500, and into Big Box retail throughout North America. Her business planning strategies have helped companies achieve synergistic acquisition and help secure more than $150 MM growth capital for technology, biomedical and CPG startups and growth companies. Experienced in the international arena, Elsa has lived and worked throughout Latin America and managed projects on-location in Eastern Europe and Asia. Elsa holds a B.A. degree in Communication and M.B.A. from Arizona State University and the University of Arizona, respectively.

Elsa joined xTuple to lead marketing and support sales and customer experience. Years in manufacturing, retail and eCommerce give her an in-depth understanding of the need for solutions designed to address the unique challenges of resource planning across the supply chain.

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Sarah Spangler

Vice President of Customer Success

Sarah leads the team consisting of support and professional services, dedicated to providing a stellar customer experience from on-boarding and training through day-to-day use to managing business growth. She's an enthusiastic and driven professional with a passion for people, knowledge, leadership, collaboration, and results. Sarah has a proven successful track record in bringing teams together to facilitate an excellent customer experience, demonstrated ability to build customer relationships; develop and implement effective go-to-market strategies; identify client growth opportunities; and deliver top-notch customer service, process improvement, product training and education. Sarah holds a M.A. in English Language and Literature from the California State University in Fullerton and a M.A. in Professional Writing from Old Dominion University. She’s working on her M.B.A. at the College of William and Mary.

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Wally Tonra

Vice President of Sales

Wally has been with xTuple since 2004 and in ERP sales since the mid-1990s. After all that time selling vendor-centric, proprietary enterprise software, moving to an open platform, Mac-friendly ERP solutions package was a natural evolution. Prior to xTuple, Wally spent 10 years at JD Edwards, which was eventually acquired by Peoplesoft, in various sales and sales management positions. He made the move to xTuple before Oracle took over both Peoplesoft and the former JDE. Prior to JD Edwards, Wally held sales positions at ERP software company Daly.commerce (formerly Daly and Wolcott), hardware supplier XL/Datacomp and storage vendor EMC. Wally holds a B.S. from Boston College, where the Mac fanaticism all began.

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