What set xTuple apart was how solid the functionality was for the price. Most small to mid-sized companies cannot afford the more expensive ERP systems out there, but they do need a system. xTuple’s offering was clearly the best value.
The use of the “x” as shown in the xTuple “shine” logo is reserved for xTuple corporate use only — for example, in social media, xTuple promotional products and in marketing materials (which may be co-branded with xTuple Partners). For quality purposes, xTuple reserves the right to approve any vendors using the xTuple logo.
The xTuple logo accompanied by the registered trademark tagline - Grow Your World® - communicates the essence of our brand identity. Tagline may be used with or without the xTuple logo. The tagline should always be accompanied by the registered trademark symbol, whether accompanied by the xTuple logo or not. We also use the tag "World's #1 Open Source ERP" to describe who we are.
All product names that begin with a lower case letter are kept lower case at all times, even when beginning a sentence, or the entire word is capitalized.
Paper Size Standards
Color is key in keeping the company style identity consistent. The Blue and Orange serve as anchor points. The primary and secondary color palette is inspired by the xTuple “shine” logo. The gradient in the signature allows for many shades of the colors listed. While the primary color palette is the basis for print and web usage, other shades of the primary color palette have been used based on specific needs. Other color variations based on the primary color palette are to be created by and/or approved by xTuple Marketing.
The xTuple “shine” logo is the face of our brand. Our logo is the key element of our brand identity and consistent use of the logo is essential to maintaining our identity and gaining instant recognition across all marketing channels and media.
The xTuple Style Guide (xSG) was developed to:
- Help reinforce the overall goals and objectives of the company;
- Communicate a progressive, high-quality organization;
- Maintain a professional and uniform corporate image; and
- Achieve consistency in all publications and correspondence.
The xSG serves as the authority for all communication and marketing vehicles, including our website.