What set xTuple apart was how solid the functionality was for the price. Most small to mid-sized companies cannot afford the more expensive ERP systems out there, but they do need a system. xTuple’s offering was clearly the best value.
People often discover xTuple by doing a google search for "Quickbooks Alternative". It's interesting how few choices there are for companies who've outgrown entry level accounting packages like Quickbooks or Peachtree but don't have (or want) to spend $50,000-$150,000 on solutions like Microsoft Dynamics, Sage or Epicore.